Yuhor is one of the leading companies in the Serbian meat industry whose tradition dates back to 1902. As of 2004, Yuhor operates as a part of Food Processing Group within Delta Holding.
Yuhor includes a factory for the production of meat and meat products situated in Jagodina, at the foot of the Juhor Mountain, and a retail chain Yuhor Dućan, which has been expanding its business since 2015. In 2020, Yuhor retail chain consisted of 54 stores in 33 cities across Serbia.
Yuhor products are available in Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia, the Russian Federation and the EU.
Yuhor is a synonym for tradition, safety, quality, innovativity and creativity. These are the qualities that represent the basic business postulates of this meat industry.
The 2020 results include:
- Increase in sales volume in comparison with 2019;
- Increase in market share in the subcategory of fermented products;
- Increase in market share in the subcategory of hams;
- Yuhor maintained its leading position in the category of cooked products;
- Extension of cooperation with the largest European retail chain Lidl;
- Opening of another 4 Yuhor dućan stores.
Yuhor’s rich portfolio includes a range of high-quality products which suit the tastes and needs of the most demanding consumers. To achieve this goal, the Company implements quality management systems ISO 9000:2015, ISO 14001:2015, environmental protection system and the international food safety standard ISO 22000:2007. Yuhor is a holder of HALAL certificate, which allows it to export its products to Muslim-majority countries
In 2020, the portfolio was expanded with new products in the category of processed products and pâtés:
- Pâtés: Huntsman pâté;
- Fermented products: Premium slice – Winter, Plain and Gourmand sausage;
- Hams: Mini program: Mini pizza ham, Mini turkey fillet, and Mini chicken fillet.
The portfolio was expanded with new products in the category of fresh meat in Yuhor dućan stores:
- Meat donuts, marinated ribs and skewer.
In 2020, Yuhor successfully completed the audit procedure for food safety standard IFS, which standardizes control over food safety and producer’s quality. To those producers which meet demanding requirements of this standard, the introduction of IFS provides the opportunity to gain consumers’ trust and ensure their protection by producing safe products of the highest quality. In addition, the implementation of this standard improves cost efficiency in the production chain and the turnover of food products.
In the course of the Covid-19 pandemic, Yuhor implemented all stipulated and recommended measures provided by the Government of the Republic of Serbia, in production areas and all other workplaces. The number of clients in Yuhor dućan stores was limited in accordance with the size of the store, face masks were mandatory within the stores, and the Company also introduced protective barriers at cash registers that provided safety to consumers and employees.
In 2020, the company conducted a satisfaction survey with 44 business clients. Even though the effect of the global pandemic on meat industry was substantial, there was no production halt and scheduled deliveries were performed as planned.
Danubius factory operates successfully for more than 100 years, specializing in production and distribution of cereals, flour, and pasta. The factory is situated in Novi Sad.
Danubius became a part of Delta Holding in 2006, after which its production was modernized through the reconstruction of equipment in the silo, replacement of all the equipment in the mill, and the introduction of a state-of-the-art pasta production line.
Three entities operate within the factory:
- silo of the capacity of 65,000 t with a continuous Schmidt-Seeger dryer with the capacity of 50 – 70 t/h,
- a modern mill with computerized management, made by the Swiss manufacturer Bühler, which produces 300 t of high-quality flour a day, and
- pasta factory with annual capacity of 14.350 t.
As a part of the service that controls safety and quality of products, the factory has a modern laboratory with highly qualified experts who control raw materials, processes and final products.
The Company is primarily focused on the operation of the control station (acceptance of raw materials), and determination of rheological properties of the wheat which is stored in silo according to quality.
Danubius is the most renowned brand on the market, due to its long-term policy of quality and constant investments in the improvement of production processes and product quality control.
To guarantee the quality of products and services Danubius undertook to maintain in accordance with its policy, the company operates in compliance with the requirements of IFS standard.
Overall realization of mill products in 2020 amounted to 71,961 t. Realization of mill products (package 1/1) amounted to 23,379 t, which is an increase in comparison with 2019, when the factory produced 21.523 t.
The factory produced 1,060 t of durum pasta, and 4,674 t of vitaminized pasta. Within its 2020 assortment, Danubius paid special attention to premium quality pasta “Maestro”. This premium product is available in a functional and appealing cardboard packaging.
In 2020, Danubius had a revenue of EUR 23,125,000, exported 2,818 t of flour (package 1/1) and 827 t of pasta.
Based on the information from the research carried out by Retail Zoom company, Danubius is the leader on the market (with 37.1% of market share) in the category of vitaminized pasta on the territory of the Republic of Serbia. In the category of durum pasta, Danubius reached a market share of 21.6% and is still growing.
The entire team of Danubius Company is committed to the realization of defined goals and brand strengthening. The Company is aware that trust is difficult to gain and easy to lose. For this reason, Danubius believes that an impeccable product should be made of impeccable ingredients, which are processed in a way that leaves no doubt in their quality.
However, quality is not the only concern. Danubius cares about quantities, acceptable prices, and the availability of high-quality ingredients that are necessary to fulfil ever-growing market demand. In order to realize the goals and leave enough flour and pasta for export, the capacities need to be substantial and well-managed. With its resources, activities and services, Danubius contributes to the protection of the work environment in its immediate surroundings.
In 2020, a customer satisfaction survey was conducted in the facilities of the retail chains Delhaize, Mercator and Univerexport in Belgrade, Novi Sad, Niš, and Čačak. Out of 120 participants in the survey, 24% were men, 76% women, and 86% of participants were aged 20-60.
The following features were graded in the survey: quality/safety, price, packaging, positioning, and the range of products. Product characteristics were graded from 1 to 5, whereby 1 was the lowest grade, and 5 the best grade. The target grade for 2020 was 4.50. As for client satisfaction with flour and pasta, the grades exceeded expectations – 4.65 for flour and 4.61 for pasta.
In addition to the above said, participants were also asked to comment on Danubius’s products. The most frequent customers’ comments with regard to flour were praises for the quality and inquiries about 5-kg flour packages and spelt flower. The Company fulfilled the last request and launched flour in a 5 kg package.
Customer satisfaction survey with Danubius pasta indicates a high level of customer satisfaction. Buyers praised the quality of pasta and the organization of promotional sales in retail facilities, and suggested launching of a new pasta shape – orchid. Taking into consideration last-year comments of its customers, the Company decided to redesign the existing portfolio in the category of pasta.
Along with the care for customers, the care for employees and their constant development remains one of the main strategic goals of Danubius, because team spirit, cooperation and motivation of the employees are a guarantee of the quality of production and services, and ultimately, of business sustainability and success.
The company with the production plant and pack centre were founded in 1991, and as of 2007, they operate as a part of Delta Holding. The Fun&Fit Company specializes in the production and packaging of cereals, food staples, dried fruits, and apetisans. Continuous innovations and improvements of production plant and range of products resulted in the expansion of production capacities. The company’s portfolio is divided into 3 brands: Fun&Fit, Jumbo, and ABC. Packaging for private labels is also an important segment of the operation of the company.
The Fun&Fit Company is the first choice of a number of customers due to its high grades in IFS certificate and other quality standards it implements. In 2020, the compliance of the Company’s products with IFS standards reached 99,32%. This outstanding result for the factory is one of the highest in the industry. However, year 2020 was marked by the pandemic of Covid-19, which changed business methods and plans of almost all companies in the world. Due to the state of emergency, curfew and other measures that limited operation, consumers were forced to change their habits, and this situation required a prompt response. The Company realized a humanitarian project and delivered more than 100 food packages to persons over the age of 65 who were not allowed to leave their homes under such circumstances.
Despite all the challenges, 2020 was a year of innovations and expansion of portfolio. Jumbo brand and peanut subsegment were reinforced with another member. Namely, the company introduced “bibiriki”, a unique peanut with the taste of pepper. Cereals are a category that is expanding every year and which generates the largest portion of the Company’s growth. Improvements and innovations in this category happen all the time, so in 2020 the Company decided to redesign Crunchy portfolio and start the process of redesign and enhancement of recipes for oat meals. Another production segment was opened, which used to belong to Fun&Fit, the so called „bites” and Cheese bites, which found their place on the market in a very short period of time and won a number of consumers. Fun&Fit program was complemented with two new types of cereals – Instant oat flakes and Mix 5+5 (a mix of seeds and flakes). The category of staples was enriched with 2 products –“gradištanac“ beans and white maize flour. For the needs of wholesale and HoReCa, the Company developed large packages of the best-selling products from the category of staples and cereals, and expanded its range of products intended to traditional trade channel.
The Company entered into two new markets – Albania and Kosovo, and plans to further expand to the markets of the region and further. Precisely due to its large export potential, the Company decided to put Fun&Fit and Jumbo products into packages labelled in English.
In 2021, the Company plans to expand distribution and market share of its brands and products, and to implement projects such as:
- Expansion of the range of products within the market segment “bites”;
- Introduction of new oat meals – gluten free and lactose free;
- Innovative project in cooperation with a pharmaceutical company – Imuno flakes;
- Further growth of export and transferring of products into packaging in English.
- Improvement of visibility and positioning of seeds and sunflower;
- Expansion of the range of products in the peanut subsegment;
- Further growth of export and transferring of products into packaging in English.
- Increase in numeric distribution;
- New products for traditional trade channel.
In addition to the activities undertaken in relation to the brand, the Company plans to work on B2B segment, i.e. to expand bulk sale and participate in invitations to tender for PL in the country and abroad.
Natural mineral spring water bottling factory Mioni was built in 2007 in the village of Ključ, at the foot of the Maljen Mountain. The factory operates with five production lines for bottling of still and sparkling water and carbonated soft drinks. Mioni’s business activities are divided into the brand segment, namely Aqua Gala brand, and the segment of service filling for private labels.
Year 2020 was challenging for business due to the state of emergency caused by the pandemic of Sars-CoV-2 virus and changes in the operation of retail facilities and consumer habits. However, despite the challenges, Mioni expanded its portfolio and strengthened cooperation with large clients with regard to service filling.
The 2020 results include:
- Expansion of the market share in sale of PL refreshing non-alcoholic beverages;
- Expansion of partnerships in the area of service filling – 3 new clients;
- Expansion of product portfolio with 12 new items;
- Expansion of production capacities and installation of an additional line for carbonated beverages with the capacity of 7,500 bottles per hour.
To ensure the quality and wholesomeness of its products, Mioni recertified the IFS Standard. In the course of certification, it was found that the factory meets Higher Level IFS requirements, with a 95.31% score.
In 2020, Mioni Company was ranked fourth in terms of production volume, with 17.1% of market share in sold quantities.
Plans for 2021 include:
- Reduced use of plastic;
- New partnership in the area of service filling in the category of natural mineral water and non-alcoholic beverages;
- Introduction of new products in the portfolio of Aqua Gala brand.
Oil factory Dunavka operates as a part of Delta Agrar since 2018. In 2019, the factory was completely renovated and a new a new floor warehouse was constructed for meal storage.
The plans for 2021 include:
- expansion of the capacities for the acceptance of raw materials;
- expansion of storage capacities;
- expansion of soybean and sunflower production capacities;
- construction of a new, larger dryer;
- increase in revenue;
- strengthening of the position on the market and consumer’s trust.